Beautiful Broadway

As summer came to a slow but steady end, Broadway ticket prices actually increased to what has been a strong season in terms of average ticket prices! During the week of August 4^th, overall ticket prices increased by more than $1 million to $23.1 million and attendance went from 12,000 to 217, 266. However, the average cost for purchasing a ticket up ticketed by around $1.25 to $106.34. This is a really great economic growth considering that last year, the figure came out to around $98.74.

Part of the explanation is the demand for top tickets. Many theatre goers are buying premium-price seating tickets which, of course, are more costly than the average ticket, or nose bleeds as some may call them. With a high-demand for more expensive tickets, there is also an increase in the amount of money theatres are earning.

Also, ticket buyers are thrilled to purchase tickets for longstanding successes such as “The Lion King” ($157.71; $2,145,484), “The Book of Mormon” ($197.75; $1,730,668), “Kinky Boots” ($142.53; $1,636,476), and “Motown ($120.54; $1,423,791). These shows are often sold out for their 8 show a week run, so we can conclude that the demand to see these shows is very high!

As some say, “the rich get richer”. Many shows not only profit from their run on Broadway in New York during the regular season, but also profit a lot more during the summer and holiday seasons when the city is filled with tourist. Some people may travel specifically to see a show, but many times, it is just stumbled upon. There is always the hype of going to see a show with the Broadway cast in New York. Some may think it’s for “bragging rights” but some agree that the memories from the productions will last a lifetime.

New York is the most beautiful city in the world to many and maybe even the worst to some, but I’m sure that almost everyone can agree that the shows performed on 42^nd Street and beyond are amazing. The thrill of seeing a production and knowing that it may or may not be here 20 or even 10 years from now is exciting. As you sit in those seats that thousands of others have once sat, you are experiencing something unexplainable, magical, and Broadway definitely deserves to benefit from this! And as we can see, they are!