As summer came to a slow but steady
end, Broadway ticket prices actually increased to what has been a strong season
in terms of average ticket prices! During the week of August 4th,
overall ticket prices increased by more than $1 million to $23.1 million and
attendance went from 12,000 to 217, 266. However, the average cost for
purchasing a ticket up ticketed by around $1.25 to $106.34. This is a really
great economic growth considering that last year, the figure came out to around
$98.74.
Part of the explanation is the
demand for top tickets. Many theatre goers are buying premium-price seating
tickets which, of course, are more costly than the average ticket, or nose
bleeds as some may call them. With a high-demand for more expensive tickets,
there is also an increase in the amount of money theatres are earning.
Also, ticket buyers are thrilled to
purchase tickets for longstanding successes such as “The Lion King” ($157.71;
$2,145,484), “The Book of Mormon” ($197.75; $1,730,668), “Kinky Boots” ($142.53;
$1,636,476), and “Motown ($120.54; $1,423,791). These shows are often sold out
for their 8 show a week run, so we can conclude that the demand to see these
shows is very high!
As some say, “the rich get richer”.
Many shows not only profit from their run on Broadway in New York during the
regular season, but also profit a lot more during the summer and holiday
seasons when the city is filled with tourist. Some people may travel
specifically to see a show, but many times, it is just stumbled upon. There is
always the hype of going to see a show with the Broadway cast in New York. Some
may think it’s for “bragging rights” but some agree that the memories from the
productions will last a lifetime.
New York is the most beautiful city
in the world to many and maybe even the worst to some, but I’m sure that almost
everyone can agree that the shows performed on 42nd Street and beyond
are amazing. The thrill of seeing a production and knowing that it may or may
not be here 20 or even 10 years from now is exciting. As you sit in those seats
that thousands of others have once sat, you are experiencing something
unexplainable, magical, and Broadway definitely deserves to benefit from this!
And as we can see, they are!